After repeatedly bashing the MacBook Air in its Surface 3 commercials, Microsoft released yet another ad that takes a swing at Apple. The holiday themed video puts Nokia Lumia 830 side by side with Apple iPhone 6 Plus in a battle of virtual assistants.
The clip consists of showcasing Cortana’s unique features via rhetorical questions towards Siri. Oddly enough, Apple’s assistant answers all questions with “I got bigger” – a likely pun related to the size of the iPhone 6 Plus.
While there’s no denying that Cortana has plenty of useful qualities, I can’t help but feel that Microsoft and the ad agency behind the ad are trying a bit too hard to impress the viewers. What do you think?
Source
The clip consists of showcasing Cortana’s unique features via rhetorical questions towards Siri. Oddly enough, Apple’s assistant answers all questions with “I got bigger” – a likely pun related to the size of the iPhone 6 Plus.
While there’s no denying that Cortana has plenty of useful qualities, I can’t help but feel that Microsoft and the ad agency behind the ad are trying a bit too hard to impress the viewers. What do you think?
Source
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