She has a
new name, a new husband, a new album and a new place as returning judge
on The X Factor, but Wednesday evening was all about the new fragrance
as Cheryl Fernandez-Versini attended its exclusive launch party in
central London.
The
31-year-old singer looked stunning in a rather apt bridal inspired
evening gown as she swept into upmarket restaurant Avenue in St. James’s
Street, close to the city’s Green Park.
Cheryl
– who stunned fans by marrying French restaurateur Jean-Bernard after a
whirlwind romance – revealed her nicely toned legs thanks to a generous
thigh-length slash, while lace embellishments afforded the gown a
decorative flourish.
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Scent-sational: Cheryl Fernandez-Versini looks stunning as she poses for photos on Wednesday evening
The
Geordie star matched it with a pair of stylish nude heels as she
momentarily paused outside the venue before making her way inside.
Speaking of her new venture, Cheryl admitted she'd harboured a desire to develop her own fragrance since she was a child.
'A
fragrance is something I always wanted to do when I had time to get
involved. I finally felt I had the time to really get stuck into it
now,' she said.
Here she comes! Cheryl arrives at Avenue in central London as she prepares to launch her debut fragrance, StormFlower
Looking good: The singer poses for photos before
making her way inside, where she admitted it was 'every girl's dream'
to create their own fragrance
Hard to miss: It's been an eventful year for
Cheryl, and it continued on Wednesday evening with the official launch
of hot new fragrance StormFlower, where she was joined by husband
Jean-Bernard Fernandez-Versini
Go floaty and gorgeous in a gown like Cheryl's
She shocked us all by wearing black to her
only wedding party over here in the UK - although the Ralph & Russo
couture gown was rather amazing - and Cheryl Cole might be giving us all
a glimpse at what her actual wedding dress looked like here.
This is how to launch a fragrance! Cheryl's dress is absolutely gorgeous. There's lots going on, but it looks super pretty and feminine on her. One shoulder, draping, pleats, a thigh-high split, lace and embellishment.
We love how the middle band cinches Cheryl in... she hasn't got the most curvy body in the world, so a waist band like this gives her lots of shape.
Cheryl matches the colour of her shoes to the colour of the gown, nude. It's a great styling trick that helps to elongate the legs. Our only negative about this dress is the length... it's a tad too long, and after only walking a few steps outside the bottom would be completely ruined.
But other than that, we love it Cheryl! Another sartorial triumph!
This is how to launch a fragrance! Cheryl's dress is absolutely gorgeous. There's lots going on, but it looks super pretty and feminine on her. One shoulder, draping, pleats, a thigh-high split, lace and embellishment.
We love how the middle band cinches Cheryl in... she hasn't got the most curvy body in the world, so a waist band like this gives her lots of shape.
Cheryl matches the colour of her shoes to the colour of the gown, nude. It's a great styling trick that helps to elongate the legs. Our only negative about this dress is the length... it's a tad too long, and after only walking a few steps outside the bottom would be completely ruined.
But other than that, we love it Cheryl! Another sartorial triumph!
* PRICES MAY NOT BE AS ADVERTISED
Gallic charm: Frenchman Jean-Bernard looked good in a black tuxedo jacket, matching jeans and shirt
Striking: Cheryl ensured she caught the eye as
she sashayed inside the upmarket London venue for the launch of new
fragrance StormFlower
Popular girl: Crowds gather shortly after her arrival on Wednesday evening
'It's like
every little girl's dream. When I was a kid, I used to create perfumes
with my sister so I've been obsessed even from a young age.'
She
added: 'I always liked to smell fresh, clean and floral. This fragrance
makes you feel feminine and elegant. I've been working on this from
scratch - everything from the scent to the bottle design. I didn't want
to just put my name to a fragrance.
'The inspiration was that fresh feeling when there's been a storm. I love gold, it just feels very expensive and premium. 
Here comes the bride: Cheryl, 31, sweeps into the London venue as fans look on
Aisle be blown: A sweeping train added to the matrimonial feel of Cheryl's dress as she sashayed inside
Catching the eye: Fans look on as Cheryl sidles past on Wednesday evening
'It's
very me. The smell is not too heavy but it still long-lasting. I always
knew what i wanted and what I liked so it was easy for me to create
that base straightaway'
In
May Cheryl teased fans by posting an image from the advertising shoot
for her debut fragrance, StormFlower, which will be available to buy
from August 27.
She
followed that up on Wednesday with a short clip from the shoot, which
finds her sporting a willowy dress while showing off some delicate,
Ballerina inspired dance moves in a dramatic sequence reminiscent of the
opening credits from a Bond film.
In attendance: Marvin Humes was on hand to celebrate the launch of Cheryl's new perfume
Here comes the bride: The matrimonial theme continued for newly married Cheryl outside Avenue in central London
Plenty to talk about: Cheryl chats with Marvin about her new fragrance at the launch party
Referring to the new ad, she said: 'I love it, I'm so excited. I shot the commercial with Rankin who I love.
I knew he would capture the things I wanted and help to make it more
than a normal perfume ad.
The
singer has stiff competition as she makes her first foray into an
already busy fragrance market, with TOWIE star Sam Faiers' new scent
beating the likes of One Direction and veteran Britney Spears to become
one of the best selling perfume of the year.
According to The Fragrance Shop, record numbers of La Bella flew off the shelves, also placing it in the top
three biggest selling scents across all ranges
Coming soon: StormFlower will be available to purchase from August 27
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