How BIG bottoms took over the world: Its the bizarre new trend (and has helped Kim Kardashian earn £40m)

in just a few hours, the set of pictures — some of which displayed her naked buttocks — had been ‘liked’ on Instagram more than half a million times, and the web was alight with comments, parodies, shares and tweets. On the first day of publication alone, the pictures were viewed 6.6 million times — but it’s estimated that number is now in the billions.