For years,
the Burberry check was a mark of wealth and good taste, with the beige
scarf considered a useful experience that would make any outfit.
Retailing at £315, it was a wardrobe item that was rarely seen on people without a few zeros in their bank account.
But
in the late 1990's, the scarf was adopted by the Brit Pop clan, worn by
the likes of Liam Gallagher, Robbie Williams and Nicole Appleton and
soon became a status stamp for the cool youth.
But
the tide started to turn against the British designer when companies
started to produce imitation items featuring the recognisable square
design.
Soon knock-off Burberry check was being sold on items like baseball caps and scarves for as little as 99p across the UK.
The
turning point came in 2004, when former EastEnders actress Danniella
Westbrook she dressed her daughter in a matching Burberry check outfit,
complete with a pushchair covered in the distinctive pattern.
By 2004, pubs and clubs across the country began refusing entry to customers who dressed in the label.
Burberry
started to remove the check from most of their items in an effort to
distance themselves from customers who might give them a bad name.
The
plan worked and slowly the distinctively patterned scarf has started to
re-emerge as a popular accessory among A-List celebrities.
Only a week again, Adele was pictured leaving an FKA Twigs gig in London wearing a modern-version of the scarf.
A
few months ago, style icon Cara Delevingne was snapped wearing the
original nineties version, while Gwen Stefani went even further in a
checked raincoat.
Femail
takes a look at the stars who are making the Burberry check cool again
(and some of those who made it fail in the first place):
Gwen Stefani wears a Burberry check raincoat while out and about in north London
Sshlee Simpson accessorises with a Burberry check scarf while out with her son Bronx Wentz in New York
Cara Delevingne wraps up warm with a Burberry scarf while leaving her west London home
Hollywood actress Morgan Lily wears a Burberry scarf to a film premiere in Utah
Blake Lively protects herself against the cold New York winter with a Burberry checked scarf
Pete Dohery wears nothing but a Burberry scarf after leaving a nightclub in 2005
Madame Tussauds gave then-Prime Minister Tony Blair's wax figure a "chav" makeover in 2006, complete with Burberry cap
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